Consumer expectations

One of the five topics of the JT Group Materiality is ‘Value creation that exceeds consumer expectations’.

We are committed to create products and services that exceeds consumer expectations.

  • We will develop innovative products and services and provide a variety of situations to our consumers to experience our products.
    - Develop and offer RRP (Reduced-Risk Products)
    - Develop innovative original drugs
    - Develop food products in response to diverse consumer values and interests
    among others
  • We will also research, explore and create future business seeds centered on the concept of ‘Fulfilling Moments’.

See more about our products and services of our tobacco, pharmaceutical, and processed food business, or our strive for product stewardship, circularity and waste.

Please also refer about the product and services of our tobacco business on JT International sustainability website.

  • Tobacco

  • Pharmaceutical

  • Processed food